Below is  information about the campaign from The Council for the Child in Placement’s Web site:

For the first time in Israel  - with the participation of cellular phone companies, the clip of a cellular ring tone was donated towards children living in residential group care.
 
"Yeladim – the Council for the Child in Placement", together with Music Channel 24, thirty six Hip Hop artists, Galia Maor, CEO of Leumi Bank, Yaakov Gelbard, CEO of Pelephone, Amikam Cohen, CEO of Orange Cellular, and Yitzhak Peterburg, CEO of CellCom, have launched a clip of the single recording of "Together" as a donation to the thousands of children in Israel living in residential group care. On Wednesday August 31, 2005 at 11:00 in the morning in the Zaza Studio, 13 Haganim St. Kiryat Shaul.


The unique cooperation between the Music Channel 24 and "Yeladim – the Council for the Child in Placement", gave rise to the song "Together" that  Roy Edri, the Hip Hop artist, wrote.
Roy enlisted the help of 36 well known Hip Hop artists in Israel, including Sevli Michael Vahzel, the Tact family, Muki and Filoni, and others. Together they recorded the song with the goal of helping the 10,000 children that live in residential group care throughout Israel.
 
At  "Yeladim – the Council for the Child in Placement" we hope that the single "Together" will help to unite the music lovers within the Israeli public towards the goal of enabling children in residential care to have the opportunity for a better life.
 
How to help?
By contributing 5 Shekels through downloading the song's ring tone from any of  the cellular phone companies. An SMS can be sent with the number 5 by dialing 2525.
 
By contributing 5 Shekels without downloading the ring tone.
An SMS can be sent with the word "contribution" by dialing 2525.
 
By contributing 7 Shekels through downloading the song's cliptone or through a video clip of the song in a third generation cellular phone, only with Pelephone Company.
 
1. An SMS can be sent with the word Cliptone to download the cliptone at number 2525.

2. An SMS can be sent with the word Clip to download the video with the song at number 2525.
 
There are many Israeli companies that have worked together on this unique initiative: Bank Leumi, the cellular companies; Pelephone, Cellcum and Orange, - and Gold Rush, Cellact, Hellicon, Mai Printers, and Internet websites – Tapuz, Nana NRG, MSN, Zaza Studio, Meimad Studio, and others.